I'm happy to provide you with a list of 30 important multiple-choice questions in business studies for class 12th CBSE board along with their correct answers. However, please note that these questions and answers are based on the knowledge cutoff of 2021, and there may have been updates or changes to the syllabus since then.
1. Which of the following is not a type of planning?
a) Strategic Planning
b) Tactical Planning
c) Operational Planning
d) Logical Planning
Answer: d) Logical Planning
2. What is the full form of SWOT?
a) Strengths, Weaknesses, Opportunities, Threats
b) Situation, Weaknesses, Opportunities, Targets
c) Strengths, Weapons, Opportunities, Targets
d) Situation, Weapons, Opportunities, Targets
Answer: a) Strengths, Weaknesses, Opportunities, Threats
3. The process of converting raw materials into finished goods is called:
a) Production
b) Distribution
c) Promotion
d) Marketing
Answer: a) Production
4. The process of exchanging goods and services for money is called:
a) Production
b) Distribution
c) Promotion
d) Selling
Answer: d) Selling
5. Which of the following is not a function of management?
a) Planning
b) Organizing
c) Controlling
d) Producing
Answer: d) Producing
6. Which of the following is not a type of leadership style?
a) Autocratic
b) Democratic
c) Laissez-faire
d) Bureaucratic
Answer: d) Bureaucratic
7. Which of the following is not a method of financing a business?
a) Debt Financing
b) Equity Financing
c) Crowdfunding
d) Subsidies
Answer: d) Subsidies
8. The process of identifying and attracting potential customers is called:
a) Sales Promotion
b) Advertising
c) Market Research
d) Personal Selling
Answer: c) Market Research
9. Which of the following is not a type of advertisement media?
a) Television
b) Newspaper
c) Radio
d) Stationery
Answer: d) Stationery
10. Which of the following is not a pricing strategy?
a) Skimming
b) Penetration
c) Cost-plus
d) Subsidy
Answer: d) Subsidy
11. Which of the following is not a type of communication network?
a) Chain network
b) Star network
c) Wheel network
d) Economic network
Answer: d) Economic network
12. Which of the following is not a type of consumer good?
a) Convenience goods
b) Shopping goods
c) Specialty goods
d) Industrial goods
Answer: d) Industrial goods
13. Which of the following is not a type of advertising appeal?
a) Emotional appeal
b) Rational appeal
c) Humorous appeal
d) Sensory appeal
Answer: d) Sensory appeal
14. Which of the following is not a function of financial management?
a) Investment decision
b) Financing decision
c) Dividend decision
d) Procurement decision
Answer: d) Procurement decision
15. Which of the following is not a type of organizational structure?
a) Line organization
b) Functional organization
c) Divisional organization
d) Autocratic organization
Answer: d) Autocratic organization
16. Which of the following is not a component of the marketing mix?
a) Product
b) Price
c) Place
d) Policy
Answer: d) Policy
17. Which of the following is not a form of international business?
a) Exporting
b) Importing
c) Licensing
d) Insourcing
Answer: d) Insourcing
18. The process of designing, testing, and introducing a new product into the market is called:
a) Branding
b) Advertising
c) Product development
d) Market segmentation
Answer: c) Product development
19. The process of dividing the market into distinct groups of buyers with different needs, characteristics, or behaviors is called:
a) Market segmentation
b) Market targeting
c) Market Positioning
d) Market research
Answer: a) Market segmentation
20. The process of selecting one or more market segments to enter and developing marketing mix strategies to target those segments is called:
a) Market segmentation
b) Market targeting
c) Market Positioning
d) Market research
Answer: b) Market targeting
21. Which of the following is not a factor affecting pricing decisions?
a) Company objectives
b) Competitor's price
c) Consumer behavior
d) Employee salaries
Answer: d) Employee salaries
22. Which of the following is not a type of advertising agency?
a) Creative agency
b) Media agency
c) Public relations agency
d) Manufacturing agency
Answer: d) Manufacturing agency
23. The process of recruiting, selecting, training, and developing employees is called:
a) Performance appraisal
b) Employee motivation
c) Human resource management
d) Employee engagement
Answer: c) Human resource management
24. The process of determining the monetary value of an asset, liability, or equity is called:
a) Valuation
b) Financial analysis
c) Investment appraisal
d) Cost accounting
Answer: a) Valuation
25. The process of evaluating a company's financial performance and health is called:
a) Valuation
b) Financial analysis
c) Investment appraisal
d) Cost accounting
Answer: b) Financial analysis
26. The process of evaluating the profitability and feasibility of an investment project is called:
a) Valuation
b) Financial analysis
c) Investment appraisal
d) Cost accounting
Answer: c) Investment appraisal
27. The process of identifying and analyzing potential environmental impacts of a company's operations or products is called:
a) Sustainability reporting
b) Environmental management
c) Carbon footwriting
d) Green marketing
Answer: b) Environmental management
28. The process of measuring and reporting a company's environmental, social, and governance performance is called:
a) Sustainability reporting
b) Environmental management
c) Carbon footwriting
d) Green marketing
Answer: a) Sustainability reporting
29. Which of the following is not a type of financial statement?
a) Balance sheet
b) Income statement
c) Cash flow statement
d) Marketing statement
Answer: d) Marketing statement
30. Which of the following is not a type of organizational structure?
a) Functional structure
b) Divisional structure
c) Hierarchical structure
d) Entrepreneurial structure
Answer: c) Hierarchical structure
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